The long-awaited opening of the renovated Magnezit Museum took place in Satka on November 3, 2016. This unique event for Satka was driven by the implementation of the project “From a Plant Museum to a Museum of Knowledge”, which received a grant of the XII competition “Changing Museum in the Changing World” of Vladimir Potanin Charitable Foundation.
The grant allowed to change the architectural plan of the Magnezit Museum. The focal point of the interactive hall is a “talking” scheme of the production of magnesia refractories, and the exhibits in the showcases help to tell a story of the amazing element without which many other industries including this one would not be possible. The story told in this hall reveals to visitors extraordinary facts and amazing figures about magnesite and refractories produced with it.
Satka’s diagram on the other wall clearly shows that the city, magnesite extraction and refractory production are not just related but are almost inseparable from each other. The transforming hall has several functions: it presents the exhibitions to the public, serves as a methodological center for lecturing and as a viewing hall for films.
The second hall is “The Future as a Shock”. The exhibition here changes four times a year on average. This hall presents a fundamentally different view of magnesite and its extraction, magnesia refractories production, as well as the city of Satka, its residents and guests. This view is subjective, personal, artistic, private, critical. It is a place where visitors will make unexpected and stunning discoveries in the field of modern innovative culture. This hall is also a place for holding workshops, masterclasses, discussions, seminars, meetings with artists.
One of the main features of the Magnezit Museum is its depository. To solve the main problem of any museum – that is when most of the deposited collection is not accessible to the general public – it was decided to make them fully open to visitors. They gained access to photographs, work with documents and other exhibits related to the history of the plant incorporated to the history of the development of technology and science in the 20th century.
The reconstruction project for the Magnezit Museum was developed by the KONTORA architectural bureau (Moscow) and its designer Dmitry Baryudin. The authors managed to create an unusual and at the same time multifunctional museum space with the latest information technologies and the principles of modern exhibition design.
Photo by Valery Vorobyov.
Magnezit museum became a winner of the XII Grant Contest A Changing Museum in the Changing World.
While congratulating the staff of the museum with the victory in Museum Design nomination, the organizers of the contest emphasized that Magnezit is the first museum of Chelyabinsk Region to win a prestigious contest. This year, 424 projects took part in the Contest, which exceeds the number of the previous year by one third. The Council of Experts selected 20 winners. They included cultural institutions, non-commercial organizations, municipal and private museums from central and North-West Russia, Ural, Primorye, Volga region and North Caucasus.
“We submitted the project on modernization of museum space From the Museum of the Plant to the Museum of Knowledge to the contest,” told Galina Golovko, the head of Magnezit museum. “The basic idea of the changes is the improvement of the prestige of knowledge, education of the new generation focused on solving the problems raised by the modern age.”
The grant fund of the contest amounted to 25 mln. roubles. The fund was established to render financial support to the best museum projects. The winners were defined in several nominations. In 2015, the most popular were Museum and Local Community and Museum Start. Seven projects selected for the grant support are aimed at involvement of local communities, preservation of nonmaterial heritage, development of territories. Six winning projects include new museum initiatives suggesting the forms, services and technologies of museum work innovative for museum practice. Four best project in Museum Design nomination set design missions, and following their successful implementation they might become an example for Russian museums.
The projects of Open Collection nomination are aimed at showing three new collections to the general public. The presentation of the winning projects and awarding ceremony will be held at Museum Guide forum. It will take place on 14 June in the framework of Intermuseum-2015 All-Russian Festival which has become a modern platform for professional communication and demonstration of achievements of museums of Russia and foreign countries.
On Sunday, 14 June, the ceremony of awarding the winners of the XII Grant Contest arranged by V. Potanin Charity Fund, A Changing Museum in the Changing World, took place in Moscow at Museum Guide forum in the framework of Intermuseum-2015 International Museum Festival. The Group was represented by Galina Golovko, the head of Magnezit museum.
The project on modernization of Magnezit museum, From the Museum of the Plant to the Museum of Knowledge, became a winner in the nomination of Museum Design. The organizers of the contest believe that the project, following its successful implementation, may become a reference for other Russian museums. By solving purely practical tasks, including reasonable use of the available areas, compact storage of numerous exhibits, convenient internal logistics, the possibilities to transform the space for temporary expositions, the design suggests building of interactive relations with the spectators, turning the museum from a repository of artefacts into a platform for gaining knowledge and live communication.
The museum of the Group makes the visitors acquainted with more than a century history of magnesite mining and production of refractory materials at South Ural. It keeps unique exhibits: documents, photos, awards, devices and mechanisms. At the same time the museum goes beyond demonstration of the technology evolution, it tells about the importance and prestige of the profession, about the impact of the refractory industry on other sectors of economy, about its connection with significant events in the life of the country.
To recap, the winners of the XII Grant Contest, A Changing Museum in the Changing World, were defined on 23 April. The contest of this year expanded the participation boundaries for various organizations: in addition to state and federal budget institution, non-commercial organizations, industry-sponsored, municipal and private museums took part in it. This year, the contest received 424 project applications. The Regional Council of Experts marked 63 projects for the final stage, and the Contest Council of Experts selected 20 winners.
The key subject of Intermuseum-2015 festival was Development of the Museum is the Development of the Territory, and its main idea was more active participation of the museums in shaping the surrounding territory and cultural space. The event combined the exhibitions of more than 270 museums of Russia, CIS and Europe. The professional community could visit workshops, lectures, discussions and round tables arranged for it.
Magnezit Museum has become the winner of the first in Russia Corporate Museum contest in the Exposition of the Year nomination.
More than 20 corporate museums applied for the contest. 16 museums from 10 cities reached the final. The winners were decided in five nominations: the museum of the year, the exhibition of the year, the exposition of the year, the open museum and the interactive museum.
The contest was held in two stages. At the first absentia stage, the participants delivered their works in one or several nominations. In the end, the finalists presented their projects at the final stage held in Perm on 22-23 March in the framework of the Creative Laboratory. Among the finalists were the largest and nationally famous corporate museums holding open air exhibit areas, parks of machinery and equipment real models, including North Blast-Furnace museum complex (Severny Tube Plant), which has become the best in the Museum of the Year nomination, the Museum of Perm Artillery (Motovilikha Plants), the winner of the Open Museum nomination, and others. For more information about the participants and the results of the contest visit the website of the contest organizer, Perm Representative Office of the Russian Public Relations Association (RASO, Perm, http://raso.perm.ru/projects/corp-museum/).
“The Exposition of the Year nomination, won by Magnezit Museum, embraced the projects of new permanent expositions,” says Galina Golovka, the head of the museum. “The assessment criteria included compliance of the exposition with the museum profile and subject, compliance with the modern development trends of the museum industry, as well as interesting design solutions, work with target audiences, information and marketing strategy efficiency.”
These very features distinguish the renovated Magnezit Museum. Only within 10 months of the last year (taking into account the closure of some rooms for the final reconstruction) the museum welcomed more than 7 thousand visitors. The excursion schedule is sometimes set up for three weeks ahead. The most frequent museum visitors include students, school and preschool children, notably that the youngest are 4-5 years old. For this reason the experts gave big points not only to the museum exposition, its design, thematic and technical content, but also to the methods of work with various audiences.
“Magnezit” Museum wins awards of the All-Russian Corporate Museum II Contest, the initiator and official organizer of which is Non-Profit Partnership Perm Representative Office of Russian PR Association.
The contest took place on November 7-9 in Perm in the format of a creative forum. In the final, 44 participants from 32 cities of 7 constituent entities of the Russian Federation submitted 92 projects. The winners were selected in 17 categories.
“Magnezit” Museum won 2 awards: it got the 2nd class diploma in the Best Corporate Museum category, and became the winner in the "Museum for Future" category, in which it overtook the leading corporate museums of the country, including the Russian Railways Museum (Russian Railways JSC, Saint Petersburg), museum and exhibition center of Apatit JSC Kirov Branch, museum of Yantar Shipyard (Kaliningrad), the central museum of MiG Russian Aircraft Building Corporation JSC (Moscow), and others.
- The contest was impressive in its scale and quality of projects presented,” says “Magnezit" Museum director Galina Golovko. - It should be mentioned that this event provides an opportunity not only to present one's own activity, but also to exchange experience with colleagues and get assessed by professionals from the museum community. Once again I saw that one can always learn something to improve one's work.
Apart from presentations, the forum participants enjoyed an intense educational program by the leading experts and professionals. For example, independent consultant in museum design, honourable worker of culture of the Russian Federation Nikolay Nikishin analysed the problems of corporate museum community in his speech “Corporate Museums of Russia. Impossible is Possible”. Director General of TEK Communications Development Center, editor in chief of TEK. Development Strategy magazine Irina Esipova presented her Communications in the Era of Changes master class. Head of The Day of Ra workshop Lubov Yashmanova delivered a speech called "Innovations in Classics" dedicated to invention and implementation of the most bold and creative projects. Director for Development of Metamorphosis Museum Decoration Bureau Irina Kiryukhina provided recommendations on corporate museum establishment and development in her presentation called Appearance of a Corporate Museum.
For the first time, the Corporate Museum contest took place in Perm in last March. That time, exhibition projects were presented by 16 museums from 10 cities of the country. In particular, “Magnezit” Museum that won in the "Exposition of the Year" category.
Three projects of the Magnezit museum are finalists of “Corporate Museum”, the third all-Russian contest.
This year, the competition brought together 62 corporate museums from 37 Russian cities. The expert council evaluated 123 projects in 19 nominations. Projects to be defended online were short-listed and reached the final.
There were 60 applicants to win 14 nominations according to the short list of the contest. Projects in five other nominations are defended online in March. The best ones are defended offline at the Forum of the contest, which is scheduled to take place on April 27–28 at the Russian Railway Museum in Saint Petersburg.
The Magnezit museum reached the final in the “Best Multimedia Museum Project” nomination and was short-listed, as a potential winner in two more nominations: “Best Corporate Museum”, where the Chelyabinsk Oblast is also represented by the museum of Magnitogorsk Hardware and Sizing Plant “MMK-METIZ”, and “Museum Research” with the “Earth Interior Prospectors” exhibition project.
“We take part in different contests annually and confirmed the status of the best corporate museum repeatedly”, says Galina Golovko, the Head of the Magnezit museum. “This year we submitted three applications to the “Corporate Museum” contest. In addition to those short-listed, our new interactive projects, like virtual excursions on production sites, developed by engineering, project management and work performance specialists of the Magnezit Group, are submitted to the expert council. They will be demonstrated online during the defense.”
By the way, as the jury of the contest, people from the same district have already wished good luck to the finalists. Stanislav Naumov from Magnitogorsk Pedagogical College wrote the following on his page in VKontakte, a social network: “I am cautious when talking about industrial museums. A year ago, I did not immediately agree to join the jury. However, Natalya Nechaeva from Perm convinced me that only by making museums public it is possible to preserve valuable funds and take the first step towards modernization, digitization. I agreed and didn’t regret it. Two museums of the Chelyabinsk Oblast, from Satka (Magnezit) and from Magnitka (MMK-METIZ), reached the final of the all-Russian contest, which is held in Saint Petersburg in April. I would like to congratulate all employees of these museums, all veterans of labor of these two enterprises. I am sure that this news is a worthy occasion for a college administration to pay attention to the educational opportunities of our other industrial museums. Good luck to Magnitka and Satka.”
The full list of the contest’s finalists is available at https://corporate-museum.ru/2021/03/6644/
All three projects presented by the Magnezit Museum at the III All-Russian Contest “Corporate Museum” were among the winning items and awarded in the nominations “The Best Corporate Museum”, “Museum Research” and “The Best Multimedia Museum Project”.
This year, the contest brought together more than 60 corporate museums from 37 Russian cities. Some of the projects in 5 nominations were presented online while other finalists presented their projects in person at the contest forum in St. Petersburg from April 27 to 28. The winners were announced yesterday on April 29, and a ceremony for awarding the best corporate museums in the country was held at the St. Petersburg Polytechnic University on the same day.
The Magnezit Museum participated in three contest nominations and won a prize in each of them. It took second place in the nomination “The Best Corporate Museum” (experts choose the leading museum in a significant number of nominations) and “The Best Multimedia Museum Project” (where the employees of the Magnezit Museum presented a virtual production tour).
The Museum Head Galina Golovko presented the exhibition project “Scouts of the Earth’s Interior” in the nomination “Museum Research”. The project is dedicated to the 55th anniversary of the Satka youth geological movement. This work received high scores from the jury and the Magnezit Museum took third place.
It should be noted that the corporate museum of the Magnezit Group competes with giants opponents in the annual competition, which include museums with a long history and huge exhibition opportunities, for example, VDNH, Museum of Russian Railways, Museum of History and Equipment of Kirov Plant, Tupolev Museum and Tatneft Oil Museum (the latter was awarded the Grand Prix) in this year.
The organizers noted that this year’s competition brought together the largest number of participants and projects and that is why “the experts faced a hard choice problem.”
“If we compare with the previous contest, we can speak with confidence about the quality growth of projects and presentations. During the pandemic, the doors of museums were closed for almost a year, all the contestants working in isolation are worthy of the title of the best,” believes the initiator and director of the All-Russian Contest Natalia Nechayeva. “It is necessary not only to maintain the industrial history of wins but there is an urgent need to run and fill the public space with stories about beloved professions, discoveries and witnesses of the creation of worlds, with everything that contains the energy of millions of people — while exploding the digital age by everlasting values.”
The First All-Russian Contest “Corporate Museum” was held in 2018. The purpose of the contest is the formation and development of the public interest in the industrial, scientific and educational potential of our country, the development of intercultural relations in the industry and society.
The initiator and franchisor of the contest is the non-profit partnership “Perm Mission of the Russian Association of Public Relations”.
The contest is supported by: RASO (the Russian Association of Public Relations) and ICOM of Russia (the Russian Committee of the International Council of Museums).
Official partners: Museum of Russian Railways, Structural Unit of the Oktyabrskaya Railway, Branch of Russian Railways, Higher School of Advertising and Public Relations of St. Petersburg Polytechnic University.
On January 27, representatives of Vladimir Potanin Charitable Foundation visited Satka. The visit took place as part of a working visit to the Chelyabinsk Region.
The introduction to Satka began with a tour of the city and the Magnezit Museum, which in 2016 opened its doors after reconstruction. It should be reminded that the renewal of the museum was made possible by funds from Magnezit Group and a grant won in the XII contest Changing Museum in the Changing World of Vladimir Potanin Charitable Foundation.
“We came to Chelyabinsk region with an honorable mission - to present a certificate for 10 million rubles to replenish the endowment of the children’s charity fund Andryusha. Since every trip for us is an opportunity to get acquainted with the projects we have ever supported, we could not but come to Satka, where there are several of them. The most famous one, with which cooperation of our foundation and your city began - the Magnezit Museum. I was very impressed with what I saw,” says Oksana Oracheva, general director of Vladimir Potanin Charitable Foundation. “The Magnezit Museum is modern, comfortable for both visitors and those who work here. And most importantly, the employees don’t just keep what’s been done, but continually develop it. No wonder we always cite the Magnezit Museum as an example of transformation of a typical corporate museum into something unusual and interesting not only for the company, but also for everybody around it.”
Other projects of Vladimir Potanin Foundation related to Satka are the NEMOSKVA curatorial school, organized jointly with the Magnezit Group and the Sobranie Fund in fall 2019, and the Industriality and Cultural Laboratory, held the same year as part of the 5th Ural Industrial Biennial of Contemporary Art. Elena Kamendrovskaya, a researcher of Satka Museum of Local Lore, reached the finals with her project “Porogi. Life.” This time she went with guests to Porogi, where she gave them an introductory tour of the historical and cultural monument of regional importance. Svetlana Kurnosova, director of Impulse Foundation, told the guests about the Distance Work without Stress project and the science-project.ru website (for writing and designing scientific papers and research projects) created as part of it. The project is also supported by Vladimir Potanin Charitable Foundation.
Guests also visited the viewing platform of the Karagay quarry, the Art-Satka public creative space, Magnezit Cultural Center and looked at art objects created during Satka Street Art Fest international street art festivals.
“We are glad that we took the opportunity to see everything with our own eyes. Admittedly, we had more of an experience than we expected. Contemporary art is so organically integrated into the city that it has become not something distant from us, something we see only in an art museum, but something very close, a space we live in. This is a story about the ordinary in the extraordinary and vice versa,” continues Oksana Ivanovna. “The example of cooperation with Satka, the projects implemented here and, of course, the Magnezit Museum prompted us to create a new “Industrial Museum” competition. We announced it last year, and now we are finishing accepting applications. The industrial heritage that museums preserve should be rethought and protected. We’re talking about buildings as well as intangible heritage - the history of workers and dynasties.”
Vladimir Potanin Charitable Foundation is one of the first and largest private foundations in Russia. It was established in 1999 by entrepreneur Vladimir Potanin to implement large-scale humanitarian programs, today there are seven of them. Areas of activity: culture, higher education, social sports and charity.
The number of grantees and scholarship recipients of the Foundation exceeds 40 thousand people. By supporting leaders and contributing to human capital, the foundation is creating a generation of people for whom philanthropy is a natural need.
Magnezit Museum is one of the finalists of the 4th All-Russian Contest “Corporate Museum” and will compete with the best national museum practices in the categories “Development of Territories” and “Public Recognition”.
This year the contest accepted 126 projects in different categories. There are 62 corporate museums made it to the final. The experts have chosen 5 finalists in the Development of Territories category: Magnezit Museum, Museum of History and Labor Glory (Gazprom Dobycha Orenburg), Gazprom Transgaz Yugorsk Museum, V. P. Bozhedomov Power Industry Museum (Far East Generating Company, Khabarovsk) and Kazakov Filigree Museum (Kazakov Art Works, Nizhny Novgorod Region).
This year the terms of selecting the winner in the Public Recognition category have changed. First there will be the online voting that will last from 8 am on April 20th to 11 pm on April 27th (MSK). It will determine the 10 museums with the most votes. The winner will be selected based on public performances of the nominees at the contest forum. And the museum that gets the most votes at the forum will win the Grand Prize in the Public Recognition category. You can support Magnezit Museum by clicking here.
The short list and brief information about each nominee is presented at corporate-museum.ru. Information about Magnezit Museum can be found here. Also the museum workers told about the novelties, specifically about virtual tours to Satka production site of Magnezit Group. VR tour gives a unique opportunity to visit Magnezitovaya mine, state-of-the-art facilities producing a line of premium quality refractory products of Russian Magnezit, to have a closer look at the equipment and feel the atmosphere of the production process.
All winners of the 4th All-Russian Contest “Corporate Museum” will be announced at final gala ceremony in Moscow on May 26th. It is worth mentioning that only three corporate museums have never missed the contest. They are the Kirov Plant Museum of History and Engineering, the Ural Power Industry Museum (IDGC of Urals) and Magnezit Museum, while 28 participants represent their projects for the first time.
It should be reminded that this year the contest expert council consists of the heads of corporate museums - the last years’ winners, including Galina Golovko, the head of Magnezit Museum.
SPEAKING OF WHICH:
Magnezit Museum is a participant and winner of all three all-Russian contests “Corporate Museum” that have been held for the recent time: winner in the categories “Exhibition of the Year” (2018) and “Museum for the Future” (2019), 2nd degree diploma winner in the Best Corporate Museum category (2021). Moreover, in 2021, the corporate museum of Magnezit Group took 1st place in the All-Russian tourist contest “Route of the Year” in the category “The Best Route to an Operating Production Facility”.
The Magnezit Museum has won the second place in the rating of the Russian national competition “Corporate Museum”.
This is the first rating made by the organizers of the competition after four seasons, from 2018 to 2021. The Directorate and the experts of the competition put 22 out of 112 museums on the top list, based on criteria such as participation frequency and winning. The rating will also affect the outcome of the fifth competition: the higher the rating the more chances of winning in the nomination “Best Corporate Museum”.
The Magnezit Museum made the TOP 10 of corporate museums and won the second place, surpassing the Ural Energy Museum (Rosseti, Yekaterinburg) and second only to the Russian Railway Museum (RZD Branch, Saint Petersburg).
“A contestant for the fifth year in row, the Magnezit Museum is a regular participant and a regular leader at the competition. The Ural Energy Museum is the only other contestant that never missed a year in this competition”, said Natalia Nechaeva, Director of the competition. “The reason the team of the Magnezit Museum have been so successful is that they always present brilliant projects and are a formidable competitor to any major company or large city. One of the main indicators of success is constant development. You are always on the go, introducing new activity areas and putting into life stunning creative ideas and thoughts that are “ahead of the entire planet”. I would not like to single out any particular project that the museum has presented at the competition, but when we were your guests, we took the Russian Magnezit tour route. It was an impressive tour, especially since we had the chance to see an active quarry! I was amazed!”
Natalia Nechaeva also mentioned that the competition rating will be released every year, on the Corporate Museums Day – January 24.
“The leaders of the first rating is one team of like-minded people. Congratulations to everyone who has been part of it! I wish you all successful projects and new achievements. Greetings on our professional birthday!” Natalia Nechaeva added.
The tradition of 24 January being the birthday of corporate museums has established itself at the national competition. It is believed that Peter the Great's order of 13 (24) January 1709 to create a “model chamber” in Saint Petersburg marked the start of industrial assemblies. The “model chamber” served as a training base for future seamen and shipbuilders, and performed the most important functions of a museum: collection, storage and study of shipbuilding monuments.
The Magnezit Museum has never missed an opportunity to demonstrate successful projects and now took part in the competition for the fifth time, having previously become a laureate in the nominations “Display of the Year” (2018), “Museum for the Future” (2019) and “Land development” (2022), and the winner of the 2nd degree award in the nomination “Best Corporate Museum” (2021).