On November 3, 2016, the long-awaited opening of the renovated Magnezit museum took place in Satka. This event, being kind of unique for the city, became possible thanks to implementation of project “From factory museum to the museum of knowledge”, which was awarded a grant of XII contest “Changing museum in a changing world” of the Charitable Fund of V. Potanin.
This grant made it possible to change the architectural plan of the Magnezit museum. The central object of interactive hall – the “speaking” chart of production of magnesite refractory bricks, and objects in show cases tell about this amazing element, without which not only this production, but also many other would not be possible. The story told in this hall opens many unique facts and curious numbers, related to magnesite and refractory bricks, produced utilizing this element.
The plan of Satka on the other wall clearly illustrated, that the city, recovery of magnesite and refractory materials production not just connected, they are inseparable from each other. This transforming hall combines several functions, which makes it possible to present expositions to the public, serve as the instructional center for giving lectures, as well as a screening room for watching cinema.
The second hall is named “Future as shock”. Here, the exposition will be changed three or four times a year at an average. This hall offers completely different view at magnesite and its extraction, production of magnesite refractory bricks, as well as at Satka, its inhabitants and guests. This view is subjective, personal, artistic, private and critical. This is the place where visitors will encounter unexpected and shocking discoveries in the area of modern innovative culture. Also, this hall provides for holding of workshops, master-classes, discussions, seminars and meetings with artists.
In 2017, a depositary will be opened. In order to solve the main problem of any museum – unavailability of main stock to general public, it was decided to make these depositaries completely open for visitors. They will have access to photographs, will be able to work with documents and other exhibit items, related to the history of the factory, which forms the part of history of development of science and technology in XX century.
The Magnezit museum reconstruction project was designed by architectural firm “KONTORA” (Moscow), by designer Dmitry Baryudin. Authors managed to create uncommon and still versatile museum space, thanks to utilization of the newest information technologies and principles of modern exposition design.
In 2018 Magnezit Museum has become the winner of the first in Russia Corporate Museum contest in the Exposition of the Year nomination.
More than 20 corporate museums applied for the contest. 16 museums from 10 cities reached the final. The winners were decided in five nominations: the museum of the year, the exhibition of the year, the exposition of the year, the open museum and the interactive museum.
The contest was held in two stages. At the first absentia stage, the participants delivered their works in one or several nominations. In the end, the finalists presented their projects at the final stage held in Perm on 22-23 March in the framework of the Creative Laboratory. Among the finalists were the largest and nationally famous corporate museums holding open air exhibit areas, parks of machinery and equipment real models, including North Blast-Furnace museum complex (Severny Tube Plant), which has become the best in the Museum of the Year nomination, the Museum of Perm Artillery (Motovilikha Plants), the winner of the Open Museum nomination, and others. For more information about the participants and the results of the contest visit the website of the contest organizer, Perm Representative Office of the Russian Public Relations Association (RASO, Perm, http://raso.perm.ru/projects/corp-museum/).
“The Exposition of the Year nomination, won by Magnezit Museum, embraced the projects of new permanent expositions,” says Galina Golovka, the head of the museum. “The assessment criteria included compliance of the exposition with the museum profile and subject, compliance with the modern development trends of the museum industry, as well as interesting design solutions, work with target audiences, information and marketing strategy efficiency.”
These very features distinguish the renovated Magnezit Museum. Only within 10 months of the last year (taking into account the closure of some rooms for the final reconstruction) the museum welcomed more than 7 thousand visitors. The excursion schedule is sometimes set up for three weeks ahead. The most frequent museum visitors include students, school and preschool children, notably that the youngest are 4-5 years old. For this reason the experts gave big points not only to the museum exposition, its design, thematic and technical content, but also to the methods of work with various audiences.